On4Life
Tonight I had the serendipitous fortune to attend the launch of Levi's On4Life line at Zouk (thanks to a newfound friend in the advertising industry). Previously I had only known the brand for its skinny jeans that look best on small-butted ppl. But the event tonight was not just entertaining, with free flow of drinks and an impressive performance by local band Electrico, it also proved to be an eye-opener with delish-looking models enacting the ads in their most recent campaign. And, little did I realise that Levi's actually does a fair bit for charity as well (read about the Red Tab Foundation)! The company has earned my newfound respect.
Going out tmr to buy some Levi's :)
Going out tmr to buy some Levi's :)
aethyrs made a splash at 1:42 am
2 wave(s)
... except that they put up that annoying advertisement thing on hotmail.
when your mouse scrolls over it (on the way to the top of the page) it opens up and you have to click it's bottom right corner in order to close it.
i was quite partial towards levis, but this ad campaign (or rather, the hotmail aspect of it) is really making me damn pissed with it.
whoops.
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